Am I the only one who finds this offensive?

I just saw a commercial for the Army where a teenager eagerly says to his mother, "good news, I've found someone to pay for me to go to college!" His mother rolls her eays and after listing some of the great things the Army has to offer, he says, "besides...it's time for me to be the man." This is offensive on multiple levels which I assume are so obvious that me venting about them here isn't needed. It's just good to know that the Army is still the bastion of gender progress that it's always been. On a sidenote--I think everyone joining the armed forces should see "Jarhead" before they sign up. Something tells me Sam Mendes is going to make the same point I'm trying to make in this post but in a much more powerful way.